Creating Content: Seeking Balance & Why I’m Trying to Focus More on My Blog

Between family, friends, work, and time for yourself do you ever feel like there’s just not enough time in a day? This is a constant uphill battle for some. This is the part of the day when I start thinking to myself, how can I be productive? Should I catch up on blog posts, work on my YouTube channel, or check-in with social media to see what’s trending?

This is also the part where my brain goes a million miles a second, and I become super motivated. I found that since I’m more productive during the wee hours of the night, I try to collect my ideas throughout the week then let my mind run wild come Friday and Saturday night.

During the week, my evenings consist of family time, and in the blink of an eye, its time for bed. Before you know it, my alarm is going off and back to work. It’s a shame that life gets so busy that the days of the week become one big blur, and at times you have to remind yourself to slow down just to remember what day it is.

Finding a good work-life balance is part of life. Some of us have conquered it, while others struggle with it. Whether it’s building a happy home, maintaining productivity at work, or creating time for a social life, finding a good balance can be tricky. Just remember that by letting the good Lord lead the way, anything is possible.

In a world full of distractions, finding the right outlet can be challenging. I started blogging because I needed a blank space to vent. In today’s world, where sharing is a part of everyday life, I was also looking for outlets where I could post when I want and how I want.

So I decided to focus my energy on producing content that allowed me to showcase my creativity while motivating and inspiring others. I decided to refocus my energy on making content that allows me to create, motivate, and inspire. My blog started out as a space for me to write, decompress, and express what was on my mind. It was for my personal use only. Since then, it has evolved into so much more and my blog was born.

So like most creatives I started a blog. In today’s world where sharing and connecting is a part of everyday life, I was also looking for Social Media outlets where I could feel comfortable and confident posting when I want and how I want. I use Twitter, Instagram, YouTube and Facebook like the rest of the world, but those popular social media sites can become overstimulating at times.

Developing content for my website, keeping up with my Twitter timeline, occasionally posting to Instagram, and staying in touch on Facebook all while trying to manage a YouTube channel can be a tall order and too much to manage, right?

I stare off, gazing, imagining, hoping the words will magically come to me, but they don’t. Sometimes I’m pretty good at moving on; then there are other times when I’ll obsess over an idea.  Then I realize, the more I think the less I type.  I’ll sometimes come up with random design ideas, then become obsessed with how to customize my site.  Before I know it days and months have passed and I’ve got nothing to show for it.

It’s one thing if you follow the news or what’s trending on social media, creating a buzz off of new content is a battle within itself.  But then again, I guess that’s the difference between interesting and mediocre writing.


Why I’m Trying to Focus More on My Blog

The dreaded Instagram topic. What used to be a fairly causal platform where you’d simply post a photo with the Nashville filter and be done with it. Instagram influencers weren’t yet a thing. And blogger drama because of the platform was totally unheard of.

It’s safe to say Instagram has become the lifeblood for the vast majority of the blogging community, especially over the past couple of years. However, I began to realise that as bloggers we need to stop being so reliant on the platform. Especially when its evolving so much.

So why should we be caring less about the platform which has we’ve become so dependent on?

Your Blog Content Lives on Forever

Instagram posts tend to only be popular for around a week after they’ve been posted. I’ve noticed that as soon as it disappears off the 9, it no longer gets any interaction. Blog posts, on the other hand, stay relevant for much longer. Helpful and interesting content can be passed around for months. You don’t search for Instagram content, but you do search Google which is where your blog appears!

Pinterest VS Instagram

Having recently signed up to Grow and Glow Co, I can’t stress enough how important Pinterest is for your blog/business! Pinterest images are often much more circulated and well received as opposed to Instagram. Pinterest posts are also shared for years, which is a rarity in the Instagram world!

It’s Just ONE Social Platform

Instagram really isn’t something to lose sleep over. We’re all guilty of focussing all our attention on it, but it’s only one platform. There are so many other platforms out there which can support your blog and business that don’t have such crappy algorithms, it’s important to utilise these too!

Your Instagram Could Vanish at Any Moment

Scary, I know. But I know a fair few bloggers who have lost everything to do with their Instagram literally overnight. The possibility of getting hacked, banned or deactivated is always there. If this isn’t an incentive to not put all your eggs in one basket, I don’t know what is.

Blog Posts Are Still Relevant

Brands know that they can’t rely solely on influencers’ Instagram accounts, which is why the majority of brands I get approach me will ask for a blog post. They haven’t decreased in value and they lend themselves a lot better to marketing and advertisement. There’s only so much you can do in an Instagram post!

A message to myself and all my fellow blogger friends, do what you enjoy! Stop comparing your account and your content to anyone else’s. We all have individual voices and ways of expressing, so you do you! If we all posted the same thing, had the same looking accounts, it would be SO boring!

I’m trying to focus more on my blog & twitter lately, but use Instagram as my space where I can share things in the moment, whilst promoting my blog there too.  I like to scroll through instagram but like to read blog posts more.

At the end of the day I know some will like my content, and some won’t. Some will find me interesting, while others may think I’m boring…but that’s the joy I get from creating. You never know who you’ll reach and the positive impact it may have on another person’s life. And for that reason alone is more than enough to keep me writing.





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